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If I own a coffee shop, and one of my loyal customers stops checking in, and then people start checking in to the coffee truck three blocks away, I need to do something. Or if I’m a frozen-yogurt place, and most people coming to my location come from a certain gym down the street, there’s an effective opportunity to cross-promote. We’re trying to find value through that kind of feedback, and we want to offer tools to get venue owners to act smarter around marketing and cross-promotion.
—
Foursquare executive, Tristan Walker, on why I don’t use Foursquare.
(source via @newmediajim)
